Stolen Girlfriends Club: Dead End collection
AW 2013 NZFW
Stolen Girlfriend’s Club’s ‘Psycho Salmon’ print is an elusive pattern, one that seems
playful at first but at a closer glance reveals itself to possess a bit of darkness.
From far away it may be difficult to guess what is depicted on the New Zealand based brand’s
Fall 2013 Frocks, but zooming in will reveal not abstract elements, but ‘fish cross bred with robots and humans.’
That may sound a bit intimidating, a print designed to ‘represent a post apocalyptic world that is unkind’ — a fish-robot-human hybrid, an artistic statement on where society is headed…but still,
it is a quite cute design. Splashed in amongst this collection which includes both
Menswear and Women’s wear, the textile read as a fun mis-match rather than an ominous statement.
I suppose that’s the trick, crafting a print that looks fun and wearable but is meticulously detailed — intriguing and interesting.
The Fall offerings from Stolen are available now to shop online — t-shirt styles and light dresses that floaty and easy — femininity pairs up with the raw edge and attitude of the collection, these are pieces that cool girls undoubtedly want to [and should!] wear. Plus, the Psycho Salmon make for a great conversation starter.
All Prices in NZD
Imgages via Stolen Girlfriends Club
Runway images:Fiona Goodall/Getty Images AsiaPac